Money Market F*ckeries

After a notoriously ill-conceived Christmas commercial that featured a wife receiving an exercise bike from her husband was mocked around the nation, Peloton seems to be looking to shore up some good will in advance of Black History Month.

The stationary bike company has teamed up with licensing brand Artestar for a line of Jean-Michel Basquiat-themed ensembles. The company describes the capsule collection inspired by motifs in Basquiat’s work in a press release: “The collection consists of 13 pieces (five women’s, six unisex and two accessories), which are best exemplified by the thematic connections between Basquiat’s work and Peloton‘s values—greatness, diversity (black diaspora), empowerment, and the power of music.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s