After a notoriously ill-conceived Christmas commercial that featured a wife receiving an exercise bike from her husband was mocked around the nation, Peloton seems to be looking to shore up some good will in advance of Black History Month.
The stationary bike company has teamed up with licensing brand Artestar for a line of Jean-Michel Basquiat-themed ensembles. The company describes the capsule collection inspired by motifs in Basquiat’s work in a press release: “The collection consists of 13 pieces (five women’s, six unisex and two accessories), which are best exemplified by the thematic connections between Basquiat’s work and Peloton‘s values—greatness, diversity (black diaspora), empowerment, and the power of music.”
BOTOXWORLD 